Smokers arm

Campaign: When you smoke so do our patients.

Agency: DDB Canada
Role: Art Director

Capital Health wanted to stop smokers from lighting up on hospital property, and they needed a bold solution to get the message across. That's where we came in. Our campaign featured a poster that could be easily hung anywhere, and it immediately grabbed people's attention with a shocking image.

At first glance, the poster shows an underage girl holding a cigarette, but upon closer inspection, you can see that the arm holding the cigarette belongs to an adult male. This clever visual metaphor illustrates the danger of secondhand smoke and the harm it can cause to innocent bystanders. The ad made a big impression and helped to reduce the impulse to smoke on hospital property. So if you're trying to quit smoking, or just want to help protect others from secondhand smoke, this campaign is for you.