Dino in LA
Campaign: Dino in LA
Agency: Venture Communications
Role: Associate Creative Director
When it comes to creative marketing campaigns, we don't shy away from a challenge. That's why we decided to make a splash in LA by unearthing a full-size Albertosaurus skeleton on the Santa Monica beach. This unique and attention-grabbing event was a hit with the media, earning coverage from KTLA morning news, Fox News, LA Times, and even a feature on Jimmy Kimmel Live.
The results were staggering: our experiential campaign generated a whopping $12,750,000 in media coverage for Travel Alberta. It was a bold move, but it paid off in a big way. By getting LA thinking about Alberta in a memorable and impactful way, we helped to increase awareness and interest in the Prairie region.
