Doodles

Campaign: The way you imagine it

Agency: Venture Communications
Role: Creative Director

In 2017, Toyota faced fierce competition as it introduced a brand new set of safety features to the market. To stand out from the crowd, we developed an integrated retail campaign that took a unique approach to showcasing these features.

We used the theme of "The way you imagine it" to present the safety features in a fantastical, imaginative way. This cohesive messaging platform helped us to engage customers and spark sales in 26 cities across 5 provinces. Despite the competition, Toyota's "The way you imagine it" campaign helped the brand to stand out and make a strong impact.