Lavatory Accidents

Campaign: Lavatory Accidents

Agency: Calder | Bateman
Role: Art Director

“Lavatory Accidents” was a marketing campaign that was created when the team had zero budget for media. The concept involved physically colliding posters into bathroom fixtures such as urinals, hand dryers, and soap dispensers to give the appearance of a real, 3-dimensional crash. When the team presented the idea to bar and restaurant managers, they were enthusiastic and supportive. With the help of MADD volunteers, the posters were placed in washrooms throughout the establishments. The campaign was recognized with numerous awards, including Best of Show, Poster Series, Newspaper Single, Public Service Print, Guerrilla, and Out of Home Marketing.

Poster as it was printed.

Poster as it appeared in situation.