Que Pasa
Task: Package design & product launch
Agency: Nature’s Path
Role: Creative Director
Indulge in the fiery flavors of jalapeño and lime with Nature's Path's latest creation - the organic tortilla chip that adds a touch of spice to any snack time. Made with volcanic stone ground goodness, these chips are sure to ignite your taste buds and turn any gathering into a full-blown fiesta. Previously only available at Costco, the overwhelming popularity of these chips has led to them being stocked in all your favorite snack aisles. So grab a bag and get ready to add some heat to your snacking routine.
Task: Organic Social Posts
Client: Que Pasa
Role: Concept development
The idea is to create social media posts that authentically embody Que Pasa—where organic excellence reigns and ethical food sourcing is paramount. We developed the concept of crafting watercolour social posts to celebrate the iconic brand. These posts were brought to life through a collaboration with Art Director and Painter Monique Zhang. With vibrant brush strokes, we skillfully capture the flavours of Que Pasa Tortilla chips and the emotions they evoke. This approach embodies the very essence of sustainable goodness and pure delight. Each brushstroke elegantly narrates the story of authentic taste and nature's beauty.
To celebrate the launch of this sizzling snack, we gifted branded socks to a select group of trendsetters and social media influencers. These fashion-forward tastemakers helped spread the word about the spicy new chips, making them the must-have snack for any party. So if you want to add some heat to your next shindig, be sure to bring along a bag of these fiery chips.
