Good with every bite

The ask: Packaging Redesign & Logo

Agency: Venture Communications
Role: Creative Director

With a fresh and bold new design, we completely transformed the packaging and brand identity of our client's products. Our simplified approach included a new logo, packaging design for the entire product family, and an integrated digital campaign to promote these healthy and organic goods. Standing out among the competition, our reimagined packaging is sure to catch the eye of discerning consumers looking for high-quality, natural products. So if you're in search of wholesome, organic goodness, be sure to look for this sleek and stylish packaging on store shelves.

Good with every bite.

Through our research, we discovered that there was a strong connection between pasta and kids. Based on this insight, we developed a brand strategy that revolved around a children's storybook theme. We knew that moms were always looking for new, healthy options for their families, and we believed that by creating a storybook-style brand platform, we could capture the hearts of kids and give moms a unique and engaging way to talk about our product. Our goal was to create something that was not only tasty and nourishing, but also fun and memorable for kids and parents alike.

The creative strategy was a resounding success, and the campaign exceeded all expectations in terms of sales and brand awareness. For the launch, we pulled out all the stops and exceeded our own goals, solidifying our place in the market and establishing ourselves as a leader in the industry. It was a triumph that was the result of hard work, dedication, and a passion for creating something truly special. We are so proud of the impact this campaign had and can't wait to see what the future holds.